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Interviews with successful small business owners who inspire us.
Interview: Wycombe Sound’s digital and radio marketing strategy
Wycombe Sound co-founder Phillipa Sawyer, tells us how the station uses both digital and radio marketing. How its digital strategy has helped her small Buckinghamshire based radio station (run by a team of dedicated volunteers) has achieved a growing listenership and...
Get Inspired: Sanzen Digital talks to Jennifer Peart, MD Of ClockSpeed Marketing
Consultant and CIockSpeed Marketing MD, Jennifer Peart, discusses the business models and pricing strategies she uses to achieve her financial goals. She advises when to walk away from a prospective client and when to take a chance. She also explains how networking...
Get Inspired: Sanzen Digital talks to Paz Sarmah – Director of Bad Brownie
Friends Paz and Morag have used their branding know-how and a mutual love of chocolate to set up Bad Brownie - the unruly rebellious cousin of the humble chocolate brownie . Theirs is a story of successful brand development which was literally created at the kitchen...
Get Inspired: Sanzen Digital talks to Sam Williams, CEO of Rush UK
From city trader to being a mum of three and then going on to set up Rush UK - one of the UK’s leading trampoline parks - we just had to find out how Sam Williams has done it all. And to think it could have been another story entirely had BA accepted her application...
Get inspired: Sanzen Digital talks to Paulette Elliott, Managing Director at Huduma Ltd
When Sanzen Digital first met Paulette Elliott, MD of Huduma Ltd, in the summer of 2016 at a Chamber of Commerce event, it prompted us to do two things. Firstly, to come up with a good excuse to meet her again; and as a result of that, to start a series of interview...
Tips From Small Business Owners
How to set up an effective PR campaign – 9 Step Checklist
A good PR campaign will do wonders for any business because communicating with your customers and polishing your reputation increases credibility; makes a business attractive to investors and potential partners; enhances SEO; and ergo - increases revenue! So how does...
What is YOUR mission statement? 5 small business owners tell us theirs!
We've discovered over time, not all business owners know what a mission statement is; or have one defined; or see it as essential. And as marketers, our response to this has been - whaa! Because *a mission statement is a key tool that captures, in a few succinct...
How to get Facebook followers and engage them
Getting started on Facebook and building an audience can be a scary challenge for a small business. Many struggle to kick off their social media presence because once their account is set up, they don't know how to. Furthermore, most will not have the budget to get a...
How Networking Paved The Way For This Nordic Walker
First, a full disclosure that we're members of business networking groups - the Athena Network; Business Biscotti; Chamber of Commerce; and the FSB. And Sanzen Digital wouldn’t have got off the ground as quickly as it did without having networking as part of our...
How this small business smashed it on YouTube
Although YouTube is particularly suited for businesses targeting Millennials (18-30 year olds) there is no doubt that the use of online videos (whether it's on YouTube or as embedded content on a website or an email) is a super effective digital marketing tool for...
How One Savvy Financial Adviser Uses Social Media
The financial services sector is for obvious reasons heavily regulated, especially when it comes to advertising and in recent years, social media. Everything has to be approved from a Financial Conduct Authority (FCA) point of view and this, understandably, can be...
How a small business can be big on brand
Every now and again we meet a small business as a hot prospect for our digital services, only to discover it’s already doing a pretty good job of building its brand on-line.
Marketing 101
Is your LinkedIn Profile Audience Centric?
Whenever you do anything in LinkedIn – writing your profile, creating content, engaging in posts – it is essential to have your AUDIENCE at the centre. Your AUDIENCE are those who you want to hear your message, who you want to be visible to. Not just those who are...
The 10 most common Facebook terms you need to know to understand your Business page
If you are struggling to make sense of the terminologies that are used within Facebook (reach, engagement), here is a glossary that will help you make sense of the jargon.
6 Inspirational tips for the small business owner
We asked 6 successful entrepreneurs - what is the one piece of advice or inspirational tip they would give to a small business starting out or wanting to grow? This is what they told us .... Inspirational tips #1 '' When I started out my mindset was insecure about...
12 signs you’ve found your perfect match!
Are you a business looking for the perfect digital agency to show you true customer satisfaction? Or are you an agency tired of time wasters and are desperately seeking for the perfect client to do some hot business with? Whatever your needs - don’t feel despair this...
8 ways to keep your customer relationship alive!
Did you know it can cost up to 30 times as much to get a new customer relationship going than it does to keeping an existing one? But like most relationships operating in an age of digital shopping around, and quick comparisons, it's never been easier for your...
One smart way to convert your prospects into customers
I want you to read this post. It’s been a labour of love and I want to help your business prosper. Telling you it’s about benefits-driven copy isn’t going to mean anything to you. But if I told you, by reading this post you'll be a step closer getting potential...
Why it’s important to know your Unique Selling Point – and how to define it
When you go to see a doctor, the first question she will ask you is ‘‘How can I help?" A therapist ‘So how have you been since we last talked?’ A coffee shop barista ‘’Would you like chocolate on that Sir?’. Well, if you ever have the pleasure of meeting a marketer to...