Interview: Wycombe Sound’s digital and radio marketing strategy
wycombe sound interview
Written By Umbreen
Published on June 27, 2018
Category: Interviews

Wycombe Sound co-founder Phillipa Sawyer, tells us how the station uses both digital and radio marketing. How its digital strategy has helped her small Buckinghamshire based radio station (run by a team of dedicated volunteers) has achieved a growing listenership and list of advertisers and sponsors. And within a year of getting its full licence – win the accolade of Station of the Year.

Just scroll down for the video interview and a list of questions we asked.

Background

wycombe sound radio station
Why we think Pippa rocks:
Wycombe Sound 106.6 FM is the multi-award-winning radio station for High Wycombe in Buckinghamshire. Since 2013,  the team has taken Wycombe Sound from a 4-week pop-up broadcasts to a full Ofcom licence, broadcasting 24 hours per day. In 2017 it was crowned “Station of the Year” at the Community Radio Awards, as well as collecting 4 Silver and 2 Bronze Awards. You can hear Wycombe Sound on 106.6 FM, on the Radioplayer App and online at www.wycombesound.org.uk.

The co-founders are Philippa, Chris Phillips, and Kieth Higgins. Along with a dedicated team of 100 volunteers (and counting) who help run the station, produce, and present shows.

About Wycombe Sound:
Wycombe Sound 106.6 FM is the multi-award-winning radio station for High Wycombe in Buckinghamshire. Since 2013,  the team has taken Wycombe Sound from a 4-week pop-up broadcasts to a full Ofcom licence, broadcasting 24 hours per day. In 2017 it was crowned “Station of the Year” at the Community Radio Awards, as well as collecting 4 Silver and 2 Bronze Awards. You can hear Wycombe Sound on 106.6 FM, on the Radioplayer App and online at www.wycombesound.org.uk.

The co-founders are Philippa, Chris Phillips, and Kieth Higgins. Along with a dedicated team of 100 volunteers (and counting) who help run the station, produce, and present shows.

Achieving digital and radio marketing success: Sanzen Digital’s interview with Philippa Sawyer

 

Whether you have your own radio station or not, we hope you enjoy this interview and glean some valuable advice from Phillipa (because there is plenty!) –

 

”Goodness me! Even though we’re a radio station, digital content is vital. When we started out, nobody knew who we were… it helped us spread the word”.

 

What we asked Philippa (15mn long):

  1. An intro from Philippa – 07 secs
  2. What role has digital marketing played in your business? – 59 secs
  3. How much of your digital and radio marketing do you outsource? – 1:30
  4. How much of your budget is spent on social media? – 1:56
  5. What are the benefits for sponsors and advertisers for investing in radio marketing? – 2:09
  6. Why is radio still an important channel for advertisers in 2018? – 3:23
  7. What are your key social media platforms? – 4:06
  8. How important is your Wycombe Sound’s website important to the business? – 5:22
  9. How does the website engage visitors? – 8:19
  10. Do you have a dedicated resource to update and manage website content ? If so, how does this help? – 8:20
  11. How often do you monitor the performance of your social media and website? If so, how does this help your digital and radio marketing efforts? – 9:13
  12. What advice would you give to a small business that you wish you knew when you first started out? – 11:10
  13. GDPR – What has been the impact for Wycombe Sound? – 11.42


    And finally…

  14. In addition to implementing a successful  digital and radio marketing strategy, what are you most proud of with Wycombe Sound? – 13:10

Sanzen Digital helps businesses to grow and flourish on-line. If you’d like to know more about how you can use digital marketing to achieve your business goals – connect with us today.

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