A good PR campaign will do wonders for any business because communicating with your customers and polishing your reputation increases credibility; makes a business attractive to investors and potential partners; enhances SEO; and ergo – increases revenue! So how...
We’ve discovered over time, not all business owners know what a mission statement is; or have one defined; or see it as essential. And as marketers, our response to this has been – whaa! Because *a mission statement is a key tool that captures, in a few...
Getting started on Facebook and building an audience can be a scary challenge for a small business. Many struggle to kick off their social media presence because once their account is set up, they don’t know how to. Furthermore, most will not have the budget to...
First, a full disclosure that we’re members of business networking groups – the Athena Network and Business Biscotti. And Sanzen Digital wouldn’t have got off the ground as quickly as it did without having networking as part of our launch and growth...
Although YouTube is particularly suited for businesses targeting Millennials (18-30 year olds) there is no doubt that the use of online videos (whether it’s on YouTube or as embedded content on a website or an email) is a super effective digital marketing tool...
The financial services sector is for obvious reasons heavily regulated, especially when it comes to advertising and in recent years, social media. Everything has to be approved from a Financial Conduct Authority (FCA) point of view and this, understandably, can be...
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