Wycombe Sound co-founder Phillipa Sawyer, tells us how the station uses both digital and radio marketing. How its digital strategy has helped her small Buckinghamshire based radio station (run by a team of dedicated volunteers) has achieved a growing listenership and...
Consultant and CIockSpeed Marketing MD, Jennifer Peart, discusses the business models and pricing strategies she uses to achieve her financial goals. She advises when to walk away from a prospective client and when to take a chance. She also explains how networking...
Friends Paz and Morag have used their branding know-how and a mutual love of chocolate to set up Bad Brownie – the unruly rebellious cousin of the humble chocolate brownie . Theirs is a story of successful brand development which was literally created at the...
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