Tips & Advice Articles

How to set up an effective PR campaign – 9 Step Checklist

A good PR campaign will do wonders for any business because communicating with your customers and polishing your reputation increases credibility; makes a business attractive to investors and potential partners; enhances SEO; and ergo - increases revenue!  ...

What is YOUR mission statement? 5 small business owners tell us theirs!

We've discovered over time, not all business owners know what a mission statement is; or have one defined; or see it as essential. And as marketers, our response to this has been - whaa!     Because *a mission statement  is a key tool that captures, in a few...

6 Inspirational tips for the small business owner

We asked 6 successful entrepreneurs - what is the one piece of advice or inspirational tip they would give to a small business starting out or wanting to grow? This is what they told us ....Inspirational tips #1  '' When I started out my mindset was insecure about...

How to get Facebook followers and engage them

Getting started on Facebook and building an audience can be a scary challenge for a small business. Many struggle to kick off their social media presence because once their account is set up, they don't know how to. Furthermore, most will not have the budget to get a...