Homemade Brownie is a bakery specialising in delicious, handmade brownies crafted from high-quality ingredients.
Challenges:
Being a fast-growing company, the owners needed to focus on other aspects of the business and felt they didn’t have enough time to focus on their social media content.
Project scope:
- Increasing the frequency of the posts published with new daily posts.
- Improving the use of hashtags.
- Adding a monthly competition offering a free box of brownies.
- Rewriting the sales copy.
- Contacting followers to improve brand awareness and sales.
Result:
The monthly competitions were a huge success, more than doubling the number of engagements and followers.
Client Testimonial
“Sanzen Digital took over our social media management at The Homemade Brownie Company with the main aim of increasing our Instagram followers and raising brand awareness. Sanzen were very professional and organised throughout and generated some great ideas to help deliver on these aims. Our Instagram following more than doubled in a short space of time and with them seamlessly running our social media campaigns for us we could focus our time and efforts elsewhere in the business. Great service!”