Riverside Counselling Service is an established charity providing affordable counselling and psychotherapy to adults and young people from the age of 12 across Oxfordshire and Berkshire.
Challenges:
The website had been active for years, and the client was uncertain if it still met their goals, concerned about security, outdated SEO, and whether the design and branding were effective in engaging users.
Our Approach:
We audited the site’s technical aspects (security, SEO, speed, navigation) and front-end elements (design, messaging, and branding) to ensure alignment with the company’s goals and improve conversions.
Key Findings:
- Security gaps needing updates
- Some outdated SEO practices
- Navigation issues causing friction
- Some elements of branding not aligned with the evolving business
Recommendations and Value:
We recommended technical optimisations, updated SEO strategies, improved navigation, and a design refresh to enhance customer engagement. The client found these suggestions practical, cost-effective, and valuable. As a result of the audit, they asked us to address the identified issues and assist in refreshing key elements of their website, creating a stronger foundation for future growth.
Client Testimonial
“The website audit from Sanzen Digital was very useful in identifying key areas we needed to improve. The comprehensive audit made excellent suggestions to improve our website content and design to target our audience better and improve the performance. I would definitely recommend them.”