Lamps On Line is an online retailer specialising in high-quality, stylish lighting solutions for homes and businesses.

Lamps On Line requested a comprehensive audit of their website to assess both back-end performance (security, SEO, technical functionality) and front-end user experience (look, feel, messaging, and branding).

Challenges:

The website had been active for years, and the client was uncertain if it still met their goals, concerned about security, outdated SEO, and whether the design and branding were effective in engaging users.

Our Approach:

We audited the site’s technical aspects (security, SEO, speed, navigation) and front-end elements (design, messaging, and branding) to ensure alignment with the company’s goals and improve conversions.

Key Findings:

• Security gaps needing updates
• Some outdated SEO practices
• Navigation issues causing friction
• Some elements of branding not aligned with the evolving business

Recommendations and Value:

We recommended technical optimisations, updated SEO strategies, improved navigation, and a design refresh to enhance customer engagement. The client found these suggestions practical, cost-effective, and valuable.