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Whenever you do anything in LinkedIn – writing your profile, creating content, engaging in posts – it is essential to have your AUDIENCE at the centre. Your AUDIENCE are those who you want to hear your message, who you want to be visible to. Not just those who are...
Wycombe Sound co-founder Phillipa Sawyer, tells us how the station uses both digital and radio marketing. How its digital strategy has helped her small Buckinghamshire based radio station (run by a team of dedicated volunteers) has achieved a growing listenership and...
If you are struggling to make sense of the terminologies that are used within Facebook (reach, engagement), here is a glossary that will help you make sense of the jargon.
