Overview
VirtualSignature-ID, a leader in cloud-based eSignature, document management, and digital onboarding, needed a flexible, strategic marketing resource to support its growth without the commitment of a full-time in-house team.
Sanzen Digital was brought on retainer to provide seamless, end-to-end marketing management and execution, ensuring that VirtualSignature’s brand and communications matched the company’s expanding goals.
Sanzen Scope
Sanzen Digital took on a multi-functional marketing role, serving as VirtualSignature’s Marketing Manager and coordinating a range of activities:
- Project Coordination: Liaised across departments to ensure cohesive campaign execution.
- Marketing Calendar Development: Set up a shared calendar for streamlined planning and tracking.
- Campaign Management: Created, managed, and optimised email (eShot) campaigns targeting key audiences.
- LinkedIn Content Management: Developed and scheduled both corporate and ad hoc LinkedIn posts.
- Creative Support: Designed digital artwork for ads and banners, ensuring consistent branding.
- SEO and Content Strategy: Conducted website SEO reviews and provided keyword and backlink guidance.
- Blog Development: Produced SEO-optimised monthly blog posts to enhance industry authority.
- Content & PR Management: Coordinated with writers and PR resources to amplify VirtualSignature’s visibility.
Sanzen also participated in strategic marketing meetings, offering ongoing recommendations to align with VirtualSignature’s business goals.
The Overall Benefit
For VirtualSignature-ID, Sanzen Digital’s all-in-one marketing management delivered both strategic guidance and practical execution. This partnership allowed VirtualSignature to achieve impactful marketing results without hiring multiple in-house roles. By integrating seamlessly with the team, Sanzen empowered VirtualSignature to grow its brand presence and maintain consistent, high-quality marketing output, establishing VirtualSignature as a leader in the digital onboarding space.
The Impact
Sanzen Digital’s support brought key benefits to VirtualSignature-ID, enhancing both efficiency and marketing effectiveness:
- Improved SEO and Visibility: Website SEO optimisation led to increased rankings and audience engagement, boosting online presence.
- Time Savings in Content Production: By handling blog and website copy, Sanzen freed up internal resources to focus on core tasks, reinforcing brand authority and search performance.
- Efficient Marketing Calendar: The structured calendar allowed for better campaign planning and reduced last-minute adjustments, benefiting the entire team.
- Consistent Blog Content: Monthly, SEO-focused blog posts established VirtualSignature’s authority, engaging target audiences and building credibility.
- Streamlined Press and Content Review: Sanzen’s oversight of external communications ensured alignment with VirtualSignature’s brand tone and industry position.
- Strategic Marketing Guidance: Sanzen provided critical insights and actionable recommendations, elevating VirtualSignature’s overall marketing sophistication.
- Strengthened LinkedIn Presence: Regularly managed posts kept VirtualSignature top of mind with professional audiences, reinforcing brand awareness and fostering connections.
“We have been working with Umbreen at Sanzen Digital for a number of years and appreciate the personal approach and attention to detail that she brings to her broad range of marketing capabilities and knowledge. She has really understood our product and target audience and will go the extra mile to research methods and opportunities where required, enabling the rest of the team to concentrate on other business areas. A great support!“
Sally Kern, Director, VirtualSignature-ID Ltd